Clik here to view.
E-commerce Eye Candy – B2B E-commerce Evolution [Infographic]
This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Make no mistake; it is big – bigger even than its more famous sibling, the B2C market, and...
View ArticleClik here to view.
Know the VAT Rules? Think Again, They Are Changing
In July 2003, the European Union (EU) began charging Value Added Tax (VAT) on digital transactions that occur within the European Union (See EU Directive 2002/38/EC, May 7, 2002). To European...
View ArticleE-commerce Benchmark Report [SlideShare]
Benchmarking helps improve performance and best practices. It gives businesses insight into opportunities that they are missing, and it gives them context to support their data. For software companies...
View ArticleClik here to view.
E-commerce Eye Candy – Holiday Social Media Marketing Trends [Infographic and...
Successful software companies understand the importance of November and December e-commerce to their bottom line, and plan accordingly. This infographic from Offerpop is based on their research report...
View ArticleClik here to view.
E-commerce Eye Candy – How to Calculate Lifetime Value [Infographic]
In Five Ways E-commerce Sites Can Collect Subscribers, we discussed the importance of building your subscriber list to increase customer lifetime value (CLTV). If you can build a big enough list,...
View ArticleClik here to view.
E-commerce Eye Candy – Global E-commerce [Infographic]
Happy New Year! We are excited for another year of giving independent software vendors the knowledge to succeed in e-commerce, and helping them understand how to address challenges involved in taking...
View ArticleFrom Launch to Stratosphere: Building the Ecommerce Profit Rocket
An interesting Digital Exits study about investment into ecommerce businesses made its way around the web, taken from their original study, a couple months ago. Several articles have also been...
View ArticleClik here to view.
Ecommerce Eye Candy – Ecommerce Buyer Behavior [Report]
“This study shows how very, very difficult it is to grow a loyal customer base.” – Kevin Hillstrom, President, MineThatData This report from RJMetrics about ecommerce buyer behavior is chock full of...
View ArticleClik here to view.
Ecommerce Eye Candy—Global Ecommerce Retail and Social Media in 2015...
Reports indicate that this will be a milestone year across all things digital. This infographic from Search Laboratory takes a look at 2015’s ecommerce changes on a global scale, focusing on the impact...
View ArticleClik here to view.
The Customer Journey to Online Purchase [Interactive Web Page]
Browsing through my Google+ feed recently, I stumbled upon an interactive web page from Think with Google displayed on the Google Small Business page. I like interactive web pages. They’re fun to use,...
View ArticleClik here to view.
Ecommerce Eye Candy — 14 Times in Business You Should A/B Test [Infographic]
Do you base your business decisions on real data or numerous other factors? Rush to keep up with the market? Gut feeling? Because the boss said so? It’s easy to make decisions centered on these...
View ArticleClik here to view.
A Funny Thing Happened on the Way to the A/B Test
Testing your site content, either via MVTs or simple A/B testing, is a practice that allows businesses to assess the performance of proposed changes to their site design against each other. At its...
View ArticleClik here to view.
Ecommerce Eye Candy — The Role of Data Science in Agriculture [Infographic]
Just as advancements in technology are changing how business is done across the Internet, so too is data science playing a role in agriculture. Those of us who grew up far afield from any farm may not...
View ArticleClik here to view.
Remove the Blindfold — Advanced Analytics: Event Tracking Codes
Imagine an owner of a traditional shop. He has his displays arranged perfectly. His shop is stocked and ready to sell. But just as the doors are opening, he dons a blindfold. Crazy, you say. Why, he...
View ArticleFraud Prevention: Eliminate Manual Reviews With Predictive Analytics
The human mind has amazing capabilities. For example, the average fraud prevention specialist at cleverbridge manually reviews between 26,000 and 40,000 ecommerce transactions every year. They look at...
View ArticleClik here to view.
Ecommerce Eye Candy — Leap Day: How Much One Day Costs [Infographic]
Happy Leap Day! Leap Day was created to keep up with Earth’s revolution around the sun. It takes 365.24219 days for our planet to complete its orbit, leaving us with some spare change that adds up to...
View ArticleProtecting Your Customers From Account Takeovers
For today’s post, we’re giving you an update on risk mitigation and how subscription businesses can protect themselves and their customers as they grow their subscriber bases. Specifically, we’re going...
View ArticleClik here to view.
Understanding Subscription Analytics
Editor note: Big news! We’re happy to announce that cleverbridge now integrates with ChartMogul to offer real-time subscription analytics specifically for subscription businesses. Access metrics...
View ArticleFour Proactive Tips to Reduce Chargeback Rates
A rising chargeback rate should serve as a warning to your digital goods business. It is a signal that you must improve your customer experience, and ignoring this alarm will devastate your business....
View ArticleClik here to view.
Subscription Metrics & Reporting Tips, Part 1: Measuring Value With Metrics
Powerful subscription metrics support your business strategy. They answer questions like: What attracts and converts new users into subscribers? Are your subscribers engaged for the long-term? What’s...
View Article